Enpara.com — Credit Card Flows & Gamification.

Fintech UX
UX Flows
Gamification
Analytics-Informed Design
Mobile & Web

Problem statement.

As Türkiye’s first branchless digital bank, Enpara.com has no branch to fall back on — the digital experience is the whole relationship. A new credit card product needed clear end-to-end journeys, and the bank wanted everyday banking to feel more engaging.

Solution & architecture.

I designed the UX flows for the new credit card product and integrated gamification features to boost user engagement. Throughout, I enhanced the experience based on user feedback and analytics.