Work

Selected case studies.

Design leadership, product and service design work across fintech, banking and consumer products.

Fintech · Innovance Consultancy

White-Label Digital Banking Platform

Problem. Banks and fintechs needed to move their customer journeys onto modern mobile and web channels — but designing a bespoke product for every institution made each engagement slow, costly and hard to maintain. The consultancy also needed a design team able to run several transformation programmes in parallel.

Solution. I built the design function from the ground up, growing it into an 11-member team and strengthening the company’s design culture and processes. I led digital transformation projects across mobile and web, and shaped the core experience as a white-label product that could be re-branded for multiple clients — increasing company revenue. A shared design system improved efficiency across teams and projects.

  • Design Leadership
  • Team Building
  • White-Label Products
  • Design Systems
  • Mobile & Web
  • Digital Transformation
Consumer App · Istanbul & Dubai

COFE — Online-to-Offline Coffee Ordering

Problem. COFE’s mobile ordering app served customers in both Istanbul and Dubai — two markets with different expectations. The experience did not end in the app: the moment an order reached the counter shaped the experience for customers and baristas alike.

Solution. I conducted benchmark studies for the Istanbul and Dubai markets and optimised the interface based on user testing and research insights. Beyond the screen, I developed in-store solutions to improve the barista and customer experience, treating the app, the counter and the pickup moment as one connected service.

  • Product Design
  • Service Design
  • O2O
  • User Testing
  • Market Benchmarking
  • Mobile App
Digital Banking · Enpara.com

Enpara.com — Credit Card Flows & Gamification

Problem. As Türkiye’s first branchless digital bank, Enpara.com has no branch to fall back on — the digital experience is the whole relationship. A new credit card product needed clear end-to-end journeys, and the bank wanted everyday banking to feel more engaging.

Solution. I designed the UX flows for the new credit card product and integrated gamification features to boost user engagement. Throughout, I enhanced the experience based on user feedback and analytics.

  • Fintech UX
  • UX Flows
  • Gamification
  • Analytics-Informed Design
  • Mobile & Web