COFE — Online-to-Offline Coffee Ordering.

Product Design
Service Design
O2O
User Testing
Market Benchmarking
Mobile App

Problem statement.

COFE’s mobile ordering app served customers in both Istanbul and Dubai — two markets with different expectations. The experience did not end in the app: the moment an order reached the counter shaped the experience for customers and baristas alike.

Solution & architecture.

I conducted benchmark studies for the Istanbul and Dubai markets and optimised the interface based on user testing and research insights. Beyond the screen, I developed in-store solutions to improve the barista and customer experience, treating the app, the counter and the pickup moment as one connected service.